Unlock the Power of Generative AI: Simplifying Ad Creation

Track: Artificial Intelligence
Abstract
In this insightful session, Amazon Ads experts will unveil how they leverage generative AI technologies to revolutionize multimedia creation, and elevate the advertising creative process. Discover how Amazon Ads generates millions of images, videos, and ads across multiple channels, drastically simplifying the experience of building advertising campaigns. Deep dive in the generative AI inference processes which enable advertisers to create ad creatives in seconds, virtually at no cost. This session offers a deep dive into advanced generative AI inference use cases, technical best practices, and valuable lessons learned from research and serving thousands of customers.
Nikhil Nanivadekar
Nikhil currently works as a Principal Engineer at Amazon. Prior to working at Amazon, Nikhil worked in the financial sector designing and developing mission critical applications. He holds a Bachelor’s degree in Mechanical Engineering from the University of Pune, and a Master’s of Science in Mechanical Engineering with a specialization in robotics and controls from the University of Utah. He has always been passionate about open-source software, and is the active project lead of the open-source Eclipse Collections library. He has hosted workshops and talks revolving around the theme of robotics, data structures, and introductory talks to share his enthusiasm about different technologies. He is a regular speaker at technical conferences worldwide. Nikhil has contributed to 97 Things Every Java Programmer Should Know (O’Reilly) and 97 Things Every Cloud Engineer Should Know(O’Reilly). In 2018, Nikhil was selected as a Java Champion. He enjoys cooking with his family, hiking, skiing, reading, and working with animal rescue and relief organizations.
Garry Galinsky
Garry Galinsky has over 20 years of progressive high tech experience in the Telecommunications, Local Search, Internet, and Financial industries. During his career, Garry has successfully designed, developed, delivered, and evangelized multiple Internet, web 2.0, local & social search, and mobile solutions to small, medium, and large corporate customers in North America, Europe, the Middle East, and Asia.